Consumer and Market Insights: Wine in Belgium

Introduction

Report Scope

Country Context

Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for the Belgian Wine market

Impact of exchange rate fluctuations on the Belgian Wine market

Degree of trade up/down in the Belgian Wine market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Belgian Wine & Spirits market

Leading distribution channels (value terms) in the Belgian Wine market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in volume terms) by category

Penetration of private label by category in the Belgian Wine market

Private label growth (in volume terms) compared to brands

Packaging

Wine market by type of packaging material/container (in volume terms)

Wine market by type of packaging closure/outer (in volume terms)

Wine market by type of packaging, forecast(in volume terms)

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

List of Tables

Table 1: Market value analysis in EUR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to EUR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per kg comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior - Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Private label penetration by category, 2015

Figure 13: Private label and brand share growth, 2012-2015

Figure 14: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 15: Growth in key packaging material, container, closure and outer type, 2015-2020

Consumer and Market Insights: Wine in Belgium

Summary
The Still Wine being the largest category in both value and volume terms lead the Wine market in Belgium. The Sparkling Wine category is forecast to witness the fastest growth both in value & volume terms during 2015-2020. The Belgian consumers are opting for value for money products in the Wine market. Bacardi Limited, Centre Vinicole Nicolas Feuillatte and Accolade Wines are the market leaders in the Belgian Wine market.

Key Findings
The Wine market in Belgium is forecast to grow at a CAGR of 2.3% during 2015-2020.

The Sparkling Wine category is forecast to register the fastest volume growth.

Purchasing behavior of consumers is inclined toward value for money products in the Belgian Wine market.

The Port segment is expected to gain maximum share growth within the Fortified Wine category.

Stopper is the commonly used closure type in the Belgian Wine market.

Synopsis
Canadean’s Consumer and Market Insights report on the Wine market in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Bag-In-Box and Carton

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning