Consumer and Market Insights: Wine in Austria
The wine market in Austria is forecast to record higher growth during 2015-2020 compared to 2010-2015. The market is led by the Still Wine category, which is expected to register the fastest growth among all categories during 2015-2020. Hypermarkets & Supermarkets is the leading channel for the distribution of wine in the country. Wegenstein, Bacardi, Henkell & Co. Sektkellerei Kg are the leading players in the Austrian Wine market.
The Wine market in Austria is forecast to register a CAGR of 1.7% during 2015-2020.
The Still Wine category is forecast to register the fastest volume growth.
The Red Wine segment is expected to gain maximum share growth within the Still Wine category.
Stopper is the commonly used closure type in the Austrian Wine market.
The Fortified Wine category has the highest private label penetration in the Austrian Wine market.
Canadean’s Consumer and Market Insights report on the Wine market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics; container data for: Bottle, Carton and Bag-In-Box
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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