Consumer and Market Insights: Wine Market in Australia
The Consumer and Market Insights: Wine Market in Australia report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
A large proportion of aging population between 30-50 years of age with rising disposable income will create growth opportunities for Wine manufacturers
Of the three Wine categories analyzed, Still Wine will remain the largest while Sparkling Wine will be the fastest growing category, registering a CAGR of 4.2% during 2014-2019
The Australian Wine market is highly competitive and is led by domestic players such as Treasury Wine Estates Vintners and Accolade Wines and few international players such as Pernod Ricard S.A.
Hypermarkets & Supermarkets was the leading distribution channel in the Australian Wine market and it accounted for 43.0% of volume distribution of Wine in 2014
The use of Shrink Wrap outer for packaging Wine is forecast to grow at a high CAGR of 9.9% during 2014-2019, led by its high usage in the Still Wine category
Wine with lower alcohol content will have better prospects supported by increasing health consciousness among the Australian consumers
Quality Seeking and Personal Space & Time are the most influential factors contributing to Wine market growth
The report on the Wine sector in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Consumer level trends: Top four consumer trends which influence Wine consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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