Consumer and Market Insights: Wine Market in the US
The US Wine market has sufficient growth opportunities supported by the country’s strong economy and high disposable income of the consumers. The market is led by the Still Wine category which is also forecast to register fastest growth during 2015-2019.
The Wine market in the US will register high growth in value terms during 2015-2019.
Hypermarkets & Supermarkets occupies more than half of the share in the US Wine market in 2014.
Glass is the predominantly used packaging material accounting for 96.6% share in 2015.
Franzia, Taylors and Andre/ Wycliff are the popular brands in the Wine market in the US.
Canadean’s Consumer and Market Insights report on the Wine market in the US provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2019
Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper & board, flexible packaging, rigid metal and others; container data for: Bottle, Bag-in-Box, Carton and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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