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Consumer and Market Insights: Make-Up Market in Turkey

Consumer and Market Insights: Make-Up Market in Turkey

Summary

Turkey’s Make-up market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Eye Make-up category has the largest volume share and is also projected to witness fastest growth among all categories during 2015-2020. Image conscious Turkish women seek Make-up products that hide imperfections on the skin and offer a “perfect” look.

Key Findings

Of the four categories analyzed, Eye Make-Up will be the largest as well as fastest growing value category, registering a CAGR of 9.5% during 2015-2020

Pre-Mid-Lifers accounts for majority of Face Make-Up consumption

Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly one-third of the overall Make-Up distribution

The use of Tube is forecast to register the fastest growth among container types during 2015-2020

International companies such as Yves Rocher Inc and Avon Products, Inc are the leading players in Turkey Make-Up market

Image Consciousness and Personalization are the two most important trends in Turkey market.

Demand for Make-up products that offer long-lasting effects will increase in Turkey on account of rapid urbanization and the resultant busy lifestyles of urban women.

Synopsis

Canadean’s Consumer and Market Insights report on the Make-Up market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Consumer level trends: Top four consumer trends which influence Make-Up products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for the Turkish Make-Up market
Historic and forecast consumption in the Turkish Make-Up market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in the Turkish Make-Up market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the Turkish Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Turkish Make-Up market
Leading distribution channels (value terms) by category
Packaging
Make-Up market by type of packaging material/container (in volume terms)
Make-Up market by type of packaging closure/outer (in volume terms)
Make-Up market by type of packaging, forecast (in volume terms)
Brand Share
Market share of leading brands (in value terms) by category Consumer trend analysis
Canadean’s consumer trend framework and explanation of the Mega-trends
For key trends in Turkey’s Make-Up market
How the trend is influencing consumption in Turkey’s Make-Up market
How to target the trend in Turkey’s Make-Up market
How the trend will evolve in Turkey’s Make-Up market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New products launched in the Turkish Make-Up market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in TRY and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to TRY
Table 4: Average prices (TRY and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Brand share analysis by categories, 2015

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