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Consumer and Market Insights: Syrups & Spreads Market in Romania

Consumer and Market Insights: Syrups & Spreads Market in Romania

Summary

Romania has a large base of middle age population between 30-60 years of age in 2015. Growing employment rates and urbanization in this segment of the population is leading to time scarcity, thereby encouraging the time-poor Romanians to buy Syrups & Spreads products in convenient packs that enable out-of-home consumption. Jams, Jellies & Preserves is the leading value category in the Romanian Syrups & Spreads market.

Key Findings

Of the five categories analyzed, Jams, Jellies & Preserves will be the largest as well as fastest growing value category, registering a CAGR of 5.9% during 2015-2020

Older Consumers accounts for more than one-fourth of Syrups consumption

Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Syrups & Spreads distribution

Tub is forecast to register the fastest growth at a CAGR of 4.3% during 2015-2020

The Syrups & Spreads market in the country is led by market players such as Chipita S.A. and Contec Foods

Product Specificity and Fresh, Natural & Pure are the major trends that are driving growth for Syrups & Spreads products consumption

Synopsis

Canadean’s Consumer and Market Insights report on the Syrups & Spreads market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2015-2020

Category coverage: Value and growth analysis for Syrups, Molasses, Sweet Spreads, Jams, Jellies & Preserves and Savory Spreads, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Jar, Tub, Can-Food and others

Consumer level trends: Top four consumer trends which influence Spirits consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for the Romanian Syrups & Spreads market
Historic and forecast consumption in the Romanian Syrups & Spreads market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in the Romanian Syrups & Spreads market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the Romanian Food market
Leading distribution channels (value terms) in the Romanian Syrups & Spreads market
Leading distribution channels (value terms) by category
Packaging
Syrups & Spreads market by type of packaging material/container (in volume terms)
Syrups & Spreads market by type of packaging closure/outer (in volume terms)
Syrups & Spreads market by type of packaging, forecast(in volume terms)
Brand and Private Label Share
Penetration of private label by categories in the Romanian Syrups & Spreads market
Private label growth (in value terms) compared to national brands
Market share of leading brands (in value terms) by category
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the Mega-trends
For key trends in the Romanian Syrups & Spreads market
How the trend is influencing consumption in the Romanian Syrups & Spreads market
How to target the trend in the Romanian Syrups & Spreads market
How the trend will evolve in the Romanian Syrups & Spreads market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New products launched in the Romanian Syrups & Spreads market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of Sub-trends
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in RON and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to RON
Table 4: Average prices (RON and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
Figure 4: Consumers purchase behavior - Trading up/down, 2015
Figure 5: Market volume share analysis by categories, 2015
Figure 6: Growth analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Food, 2011-2014
Figure 9: Leading distribution channels by category, 2015
Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 11: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 12: Private label penetration by categories, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Brand share analysis by categories, 2015

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