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Consumer and Market Insights: Syrups & Spreads market in Canada

Consumer and Market Insights: Syrups & Spreads market in Canada


Sweet Spreads is the leading value category, accounting for more than half of the Syrups & Spreads market in 2015. Molasses is the fastest growing value category with an expected CAGR of 5.7% during 2015-2020. Consumption of Sweet Spreads by volume is the highest in Canada, accounting for 48.0% share. A little over 82% of Canadians live in urban areas, faced with increasingly hectic lifestyles. This populace seeks convenient and innovative meal solutions that take less preparation time. Syrups & Spreads is pertinent to this segment as they facilitate convenience and taste to the everyday foods such as Bread, Toast, Yogurt, Pancakes etc.

Key Findings

The Syrups & Spreads market in Canada will register higher growth in value terms during 2015-2020 compared to 2010-2015

Older Consumers accounts for more than one-third of Jams, Jellies & Preserves consumption

The Sweet Spreads category has the highest volume share in the overall Syrups & Spreads market

Hypermarkets & Supermarkets is the leading distribution channel in Canada’s Syrups & Spreads market

Jar containers made using Glass are the most commonly used containers in the Syrups & Spreads market


Canadean’s Consumer and Market Insights report on the Syrups & Spreads market in Canada provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Syrups, Molasses, Sweet Spreads, Jams, Jellies & Preserves and Savory Spreads with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food Specialist Retailers and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, rigid plastics, rigid metal and others; container data for: Jar, Tub, Bottles, Box and Specialized Line Item

Consumer level trends: Top four consumer trends which influence Syrups & Spreads consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

• Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for the Canadian Syrups & Spreads market
Historic and forecast consumption in the Canadian Syrups & Spreads market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in the Canadian Syrups & Spreads market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the Canadian Food market
Leading distribution channels (value terms) in the Canadian Syrups & Spreads market
Leading distribution channels (value terms) by category
Syrups & Spreads market by type of packaging material/container (in volume terms)
Syrups & Spreads market by type of packaging closure/outer (in volume terms)
Syrups & Spreads market by type of packaging, forecast(in volume terms)
Brand and Private Label Share
Penetration of private label by categories in the Canadian Syrups & Spreads market
Private label growth (in value terms) compared to national brands
Market share of leading brands (in value terms) by category
Consumer trend analysis
Canadean‟s consumer trend framework and explanation of the Mega-trends
For key trends in the Canada Syrups & Spreads market
How the trend is influencing consumption in the Canada Syrups & Spreads market
How to target the trend in the Canada Syrups & Spreads market
How the trend will evolve in the Canada Syrups & Spreads market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New products launched in the Canadian Syrups & Spreads market
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
About Canadean
List of Tables
Table 1: Market value analysis in CA$ and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to CA$
Table 4: Average prices (CA$ and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
Figure 4: Consumers purchase behavior -Trading up/down, 2015
Figure 5: Market volume share analysis by categories, 2015
Figure 6: Growth analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Food, 2011-2014
Figure 9: Leading distribution channels by category, 2015
Figure 10: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 11: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 12: Private label penetration by categories, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Brand share analysis by categories, 2015

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