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Consumer and Market Insights: Suncare in the Philippines

Consumer and Market Insights: Suncare in the Philippines

Summary

Growing economy and presence of large population of young consumers will drive demand for Suncare products in the Philippines. Sun Protection is the leading value category in the Philippine Suncare market, as on 2015. The market is highly competitive and is led by players such as Unilever PLC and Beiersdorf AG.

Key Findings

Of the three categories analyzed, Sun Protection will be the largest as well as fastest growing value category, registering a CAGR of 4.9% during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel accounting for more than one-third of the overall Suncare distribution in the Philippines

The use of Rigid Metal is forecast to register fastest growth among packaging materials during 2015-2020

Unilever PLC and Beiersdorf AG are the market leaders in the Philippines Suncare market

Synopsis

Canadean’s Consumer and Market Insights report on the Suncare market in the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for the Philippines Suncare market
Historic and forecast consumption in the Philippines Suncare market
Degree of trade up/down in the Philippines Suncare market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Philippines Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Philippines Suncare market
Leading distribution channels (value terms) by category
Packaging
Suncare market by type of packaging material/container (in volume terms)
Suncare market by type of packaging closure/outer (in volume terms)
Suncare market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by category in the Philippines Suncare market
Private label growth (in value terms) compared to brands
Market share of leading brands (in value terms) by category
Appendix
Country context
Category value and volume data
Sector Overview
Packaging data
Category definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in PHP and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to PHP
Table 4: Average prices (PHP and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share by categories, 2015

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