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Consumer and Market Insights: Suncare in Norway

Consumer and Market Insights: Suncare in Norway

Summary

Highly affluent economy and low inflation rate is driving the Norwegian consumer packaged goods market. The market is led by Sun Protection category which will also register fastest growth during 2015-2020. Hypermarkets & Supermarkets and Health & Beauty Stores together account for majority of the distribution share in 2015.

Key Findings

High disposable income and low inflation rate will drive the growth of the consumer packaged goods market in Norway.

The Suncare market in Norway will register higher growth in value terms during 2015-2020 compared to 2010-2015.

Among all three categories analyzed, Sun Protection is the leading category in value terms, accounts for 76.4% share in 2015.

L’Oreal Group and Beiersdorf AG are the leading market players in Norway’s Suncare market.

Flexible Packaging is the most commonly used packaging material in the Norwegian Suncare market.

Synopsis

Canadean’s Consumer and Market Insights report on the Suncare market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for Norwegian Suncare market
Historic and forecast consumption in Norwegian Suncaremarket
Degree of trade up/down in Norwegian Suncare market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in Norwegian Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Norwegian Suncare market
Leading distribution channels (value terms) by category
Packaging
Suncare market by type of packaging material/container (in volume terms)
Suncare market by type of packaging closure (in volume terms)
Suncare market by type of packaging, forecast (in volume terms)
Brand Share
Brand share of leading brands (in value terms) by category
Appendix
Country context
Category value and volume data
Sector Overview
Packaging data
Category definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in NOK and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to NOK
Table 4: Average prices (NOK and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis –key packaging material, type, closure, 2015
Figure 9: Growth in key packaging material, type, closure, 2015-2020
Figure 10: Brand share by categories, 2015

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