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Consumer and Market Insights: Suncare in Mexico

Consumer and Market Insights: Suncare in Mexico

Summary

The Suncare market in Mexico is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by improving economy and a large young working population. Sun Protection is the leading value category which is also forecast to register the fastest growth during 2015-2020 among all categories. Suncare consumption among Mexicans is mainly influenced by the Personalization and Added Functionality trends in the market.

Key Findings

The Mexican Suncare market is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015.

Among the three categories analyzed, the Sun Protection is the leading value category with 70.0% share by value in the Mexican Suncare market.

Hypermarkets & Supermarkets is the leading distribution channels for Suncare products in the country.

Bayer AG and Energizer Holdings, Inc. are the market leaders in the Mexican Suncare market.

Personalization and Added Functionality are the major consumer trends that are driving the Mexican Suncare market.

Suncare products made of natural ingredients will gain demand in future in Mexico.

Synopsis

Canadean’s Consumer and Market Insights report on the Suncare market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Drug stores & Pharmacies, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tube, Bottle, Aerosol, and others

Consumer level trends: Top four consumer trends which influence Suncare products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for the Mexican Suncare market
Historic and forecast consumption in the Mexican Suncare market
Degree of trade up/down in the Mexican Suncare market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Mexican Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Mexican Suncare market
Leading distribution channels (value terms) by category
Packaging
Suncare market by type of packaging material/container (in volume terms)
Suncare market by type of packaging closure/outer (in volume terms)
Suncare market by type of packaging, forecast (in volume terms)
Brand Share
Brand share of leading brands (in value terms) by category
Consumer trend analysis
Canadean’sconsumer trend framework and explanation of the Mega-trends
For key trends in the Mexican Suncaremarket
How the trend is influencing consumption in the Mexican Suncaremarket
How to target the trend in the Mexican Suncaremarket
How the trend will evolve in the Mexican Suncaremarket
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New products launched in the Mexican Suncare market
Appendix
Country context
Category value and volume data
Sector Overview
Packaging data
Category definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in MXN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to MXN
Table 4: Average prices (MXN and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share by categories, 2015

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