Consumer and Market Insights: Suncare in Malaysia
The Suncare market in Malaysia will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Self-Tan category is forecast to register the fastest growth in value terms and will gain maximum market share during 2015-2020. Hypermarkets & Supermarkets is the leading channel for distribution of Suncare products in the country.
Of the three categories analyzed, Self-Tan will be the fastest growing value category, registering a CAGR of 4.7% during 2015-2020
Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly half of the overall Suncare distribution in Malaysia
The use of Rigid Metal is forecast to register fastest growth among packaging materials during 2015-2020
Energizer Holdings, Inc. and Bayer AG are the market leaders in Malaysia’s Suncare market
Canadean’s Consumer and Market Insights report on the Suncare market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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