Consumer and Market Insights: Suncare in Japan
The Suncare market in Japan is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015. Sun Protection is the leading value category which is also forecast to register the fastest growth during 2015-2020 among all categories. Suncare consumption among Japanese is mainly influenced by the Added Functionality and Gender Specificity trends in the market.
Among the analyzed three Suncare categories, the Sun Protection is the leading value category with 81.6% share by value in the Japanese Suncare market.
The Flip/Snap Top is the most commonly used closure type, and its usage is forecast to grow at a CAGR of 1.9% in the Japanese Suncare market during 2015-2020.
Shiseido Company, Limited is the market leader in the Japanese Suncare market.
Hypermarkets & Supermarkets is the leading distribution channel in the Japanese Suncare market.
Added Functionality and Personalization are the major trends that are driving the Japanese Suncare market.
Fast moving lifestyle and Job-oriented culture in Japan will drive demand for such Suncare products among consumers which are available in multiple convenient packs and are easy-to-carry on travel.
Canadean’s Consumer and Market Insights report on the Suncare market in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Rigid Metal; container data for: Tube, Bottle, Aerosol and others
Consumer level trends: Top four consumer trends which influence Suncare products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook