Consumer and Market Insights: Suncare in Germany

Consumer and Market Insights: Suncare in Germany

Summary

The Suncare market in Germany will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015. Sun Protection is the dominant category in value terms in 2015 and will also register the fastest growth during 2015-2020 followed by the After-Sun category. Private label Suncare products are high in demand in Germany as consumers consider them to be a good alternative to costly brands. Demand for child specific Suncare products will increase as consumers are taking extra care to protect delicate skin of babies and kids against prolonged exposure to sun rays.

Key Findings

Strong economy and consumers with high disposable income will positively impact the consumer packaged goods market in Germany.

Among the three categories analyzed, the Sun Protection is the leading value category with 75.7% share by value in the German Suncare market.

Hypermarkets & Supermarkets and Health & Beauty stores are the leading distribution channels for Suncare products.

Beiersdorf AG and L’Oreal Group are the market leaders in the German Suncare market.

Value and Products Specificity are the major consumer trends that are driving the German Suncare market.

Suncare products specific for children and aging population will gain demand in future in the country.

Synopsis

Canadean’s Consumer and Market Insights report on the Suncare market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Drug stores & Pharmacies, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tube, Bottle, Aerosol, and others

Consumer level trends: Top four consumer trends which influence Suncare products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for Germany's Suncare market
Historic and forecast consumption in Germany's Suncare market
Degree of trade up/down in Germany's Suncare market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in Germany's Cosmetics & Toiletries market
Leading distribution channels (value terms) in Germany's Suncare market
Leading distribution channels (value terms) by category
Packaging
Suncare market by type of packaging material/container (in volume terms)
Suncare market by type of packaging closure/outer (in volume terms)
Suncare market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by category in Germany's Suncare market
Private label growth (in value terms) compared to brands
Brand share of leading brands (in value terms) by category
Consumer trend analysis
Canadean’sconsumer trend framework and explanation of the Mega-trends
For key trends in Germany’s Suncaremarket
How the trend is influencing consumption in Germany’s Suncaremarket
How to target the trend in Germany’s Suncaremarket
How the trend will evolve in Germany’s Suncaremarket
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in Germany’s Suncaremarket
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share by categories, 2015

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