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Consumer and Market Insights: Suncare in Denmark

Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for Danish Suncare market
Historic and forecast consumption in Danish Suncare market
Degree of trade up/down in Danish Suncare market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in Danish Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Danish Suncare market
Leading distribution channels (value terms) by category
Packaging
Suncare market by type of packaging material/container (in volume terms)
Suncare market by type of packaging closure/outer (in volume terms)
Suncare market by type of packaging, forecast (in volume terms)
Brand Share
Market share of leading brands (in value terms) by category
Appendix
Country context
Category value and volume data
Sector Overview
Packaging data
Category definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in DKK and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to DKK
Table 4: Average prices (DKK and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Brand share by categories, 2015

Consumer and Market Insights: Suncare in Denmark

Summary

The Suncare market in Denmark will register high growth in value terms during 2015-2020. The Sun Protection category, which has the highest volume share as on 2015, is expected to record the fastest growth during 2015-2020. Danish Suncare market is led by the international players such as L'Oréal Group and Beiersdorf AG.

Key Findings

Low inflation rate and high disposable income will provide growth opportunities for the Suncare market in Consumer Goods sector.

The Flip/Snap Top is the most commonly used closure type, and its usage is forecast to grow at a CAGR of 3.1% in the Danish Suncare market during 2015-2020.

L'Oréal and Nivea are the leading brands in Suncare market in Denmark.

Hypermarkets & Supermarkets is the leading distribution channel in the Danish Suncare market.

Synopsis

Canadean’s Consumer and Market Insights report on the Suncare market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


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