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Consumer and Market Insights: Suncare in China

Consumer and Market Insights: Suncare in China

Summary

The Suncare market in China is one of the fastest growing globally. Whitening Suncare products dominate in China as consumers attach high importance to fairer skin. Sun Protection is the largest category followed by the After Sun category in 2015. The Suncare market in China is highly price sensitive as majority of the urban consumers in China tend to compare products either offline or online before purchasing. Going ahead, the demand for multifunctional Suncare products will increase as consumers look for products that saves time and money.

Key Findings

Among the two analyzed Suncare categories, the Sun Protection is the leading value category with 91.6% share by value in the Chinese Suncare market.

The Flip/Snap Top is the most commonly used closure type, and its usage is forecast to grow at a CAGR of 11.1% in the Chinese Suncare market during 2015-2020.

Mary Kay Cosmetics Pty. Ltd., Beiersdorf AG, and Shiseido Company, Limited are the market leaders in the Chinese Suncare market.

Convenience Stores is the leading distribution channel in the Chinese Suncare market.

On-The -Go and Value are the major trends that are driving the Chinese Suncare market.

The Suncare products which are baby and child specific will drive demand in the Chinese Suncare market.

Synopsis

Canadean’s Consumer and Market Insights report on the Suncare market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Glass and others; container data for: Tube, Bottle, Tub, Aerosol and others

Consumer level trends: Top four consumer trends which influence Suncare products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for the Chinese Suncare market
Historic and forecast consumption in the Chinese Suncare market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Chinese Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Chinese Suncare market
Leading distribution channels (value terms) by category
Packaging
Suncare market by type of packaging material/container (in volume terms)
Suncare market by type of packaging closure/outer (in volume terms)
Suncare market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by category in the Chinese Suncare market
Private label growth (in value terms) compared to brands
Brand share of leading brands (in value terms) by category
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the Mega-trends
For key trends in the Chinese Suncare market
How the trend is influencing consumption in the Chinese Suncare market
How to target the trend in the Chinese Suncare market
How the trend will evolve in the Chinese Suncare market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New products launched in the Chinese Suncare market
Appendix
Country context
Category value and volume data
Sector Overview
Packaging data
Category definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in CNY and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to CNY
Table 4: Average prices (CNY and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Private label penetration by categories, 2015
Figure 10: Private label and brand share growth, 2012-2015
Figure 11: Brand share by categories, 2015

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