Consumer and Market Insights: Suncare in China
The Suncare market in China is one of the fastest growing globally. Whitening Suncare products dominate in China as consumers attach high importance to fairer skin. Sun Protection is the largest category followed by the After Sun category in 2015. The Suncare market in China is highly price sensitive as majority of the urban consumers in China tend to compare products either offline or online before purchasing. Going ahead, the demand for multifunctional Suncare products will increase as consumers look for products that saves time and money.
Among the two analyzed Suncare categories, the Sun Protection is the leading value category with 91.6% share by value in the Chinese Suncare market.
The Flip/Snap Top is the most commonly used closure type, and its usage is forecast to grow at a CAGR of 11.1% in the Chinese Suncare market during 2015-2020.
Mary Kay Cosmetics Pty. Ltd., Beiersdorf AG, and Shiseido Company, Limited are the market leaders in the Chinese Suncare market.
Convenience Stores is the leading distribution channel in the Chinese Suncare market.
On-The -Go and Value are the major trends that are driving the Chinese Suncare market.
The Suncare products which are baby and child specific will drive demand in the Chinese Suncare market.
Canadean’s Consumer and Market Insights report on the Suncare market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for After-Sun and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Glass and others; container data for: Tube, Bottle, Tub, Aerosol and others
Consumer level trends: Top four consumer trends which influence Suncare products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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