Consumer and Market Insights: Suncare in Australia
The Suncare market in Australia is forecast to register higher growth in value and volume terms during 2015-2020 compared to 2010-2015. Busy lifestyles are driving the demand for easy to use Suncare products in the country. The Sun Protection category has the highest volume share as on 2015. The After-Sun category will be the fastest growing category, by value, during 2015-2020. Soaring m-commerce will drive the Suncare market in Australia.
Among the analyzed three Suncare categories, the Sun Protection is the leading value category with 74.3% share by value in the Australian Suncare market.
The Self-Tan category will gain the maximum market share in the Australian Suncare market during 2015-2020.
Energizer Holdings, Inc. and Arrow Pharmaceuticals are the market leaders in the Australian Suncare market.
Personalization and On-The -Go are the major trends that are driving the Australian Suncare market.
Time scarcity among consumers in Australia will drive demand for fast-acting and enduring Suncare products in the country.
Hypermarkets & Supermarkets is the leading distribution channel in the Australian Suncare market.
Canadean’s Consumer and Market Insights report on the Suncare market in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tube, Bottle, Aerosol, and others
Consumer level trends: Top four consumer trends which influence Suncare products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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