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Consumer and Market Insights: Spirits in Ukraine

Consumer and Market Insights: Spirits in Ukraine

Summary
The Ukrainian Spirits market is led by the Vodka category while the Whiskey category is forecast to witness the fastest growth in both value and volume terms during 2015-2020. The consumers in Ukraine are opting for value for money products in the Spirits market. Hypermarkets & Supermarkets is the leading distribution channel in the country. Diageo Plc and Pernod Ricard S.A. are the most popular players in the country.

Key Findings
The Whiskey category is forecast to register the fastest volume growth during 2015-2020.

The Vodka category is the largest value category in the Ukrainian Spirits market.

The Cognac segment is expected to gain share growth within the Brandy category.

The Spirits market account for nearly three-fifth of the overall Wine & Spirits retail sales in Ukraine.

On-trade transactions account for the highest distribution share in the Gin & Genver category.

Synopsis
Canadean’s Consumer and Market Insights report on the Spirits market in Ukraine provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
Value and volume analysis for the Ukrainian Spirits market
Impact of exchange rate fluctuations on the Ukrainian Spirits market
Degree of trade up/down in the Ukrainian Spirits market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Ukrainian Wine & Spirits market
Leading distribution channels (volume terms) in the Ukrainian Spirits market
Leading distribution channels (volume terms) by category
Competitive Landscape
Market share of leading brands (in volume terms) by category
Packaging
Spirits market by type of packaging material/container (in volume terms)
Spirits market by type of packaging closure/outer (in volume terms)
Spirits market by type of packaging, forecast (in volume terms)
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in UAH and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to UAH
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Spirits market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020

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