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Consumer and Market Insights: Spirits Market in UAE

Consumer and Market Insights: Spirits Market in UAE


The UAE’ Spirits market is forecast to register high growth in value as well as volume terms during 2014-2019. Although the Spirits market in the UAE is restricted by religious doctrine, the market is projected to witness strong volume growth in the near-term, driven by the large percentage of expatriates. These international consumers are attracting major global players who are penetrating into the market by opening up sampling outlets and high-end night clubs to cater to rising demand for Spirits.

Key Findings

Across the eight Spirits categories analyzed, Whiskey is the leading category by value while Tequila & Mezcal will be the fastest growing category with a high CAGR of 7.2% during 2014-2019

On-trade is the leading distribution channel in UAE’s Wine & Spirits market accounting for more than half of the distribution share

Glass is the most used packaging material in the Spirits market in UAE

Chivas Regal, with 12.6% share is the leading brand in the Whiskey category

A growing influx of tourists and an emerging middle and upper income consumers are driving the demand for high quality and premium Spirits.

Although UAE accounts for a small volume share for the international players, the market share is expanding, driven primarily by international visitors as well as the expatriate population


Canadean’s Consumer and Market Insights report on the Spirits Market in UAE provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price IndexMarket Overview
Market value and volume for the UAE's Spirits market
Historical and projected consumption in the UAE's Spirits market
Degree of trade up/down in the UAE's Spirits market
Market volume of the UAE's Spirits by category
Historical and project market value of the UAE's Spirits by category
Winners and losers in the UAE's Spirits market
Average category level pricing in the UAE's Spirits market
Segment share of the category and change in market share in the UAE's Spirits marketRetail Landscape and Key Distribution Channels
Leading retailers in the UAE's Wine/ Spiritsmarket
Leading distribution channels in the UAE's Spirits market
Leading distribution channels by category in the UAE's Spirits marketPackaging
Spirits market by type of packaging
Spirits market by type of packaging closure/outer
Spirits market by type of packaging, forecast
Brand and Private Label Share
Leading brands in the UAE's Spirits market by categoryConsumer trend analysis
Canadean’sconsumer trend framework and explanation of the sub-trends
For key trends in the UAE’s Spirits market
How the trend is influencing consumption in the UAE’s Spirits market
How to target the trend in the UAE’s Spirits market
How the trend will evolve in the UAE’s Spirits market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumptionInnovation examples
New product examples launched in the UAE’sSpiritsmarket Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
About Canadean
List of Tables
Table 1: Market value analysis in AED and USD, 2009-2019
Table 2: Market volume growth analysis, 2014-2019
Table 3: Average prices (AED and USD) by category, 2014
Table 4: Segment level analysis by category, 2014
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2014
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2009-2014), Age Profile (2014)
Figure 2: Market value (AED, USD) and volume analysis, 2009-2019
Figure 3: Consumers purchase behavior -Trading up/down, 2014
Figure 4: Market volume share analysis by categories, 2014
Figure 5: Growth analysis by category, 2009-2019
Figure 6: Change in market share by category, 2014-2019
Figure 7: Leading distribution channels, overall food, 2010-2013
Figure 8: Leading distribution channels by category, 2014
Figure 9: Packaging analysis –key packaging material, type, closure and outer, 2014
Figure 10: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 11: Brand share analysis by categories, 2014
Figure 12: Examples -new product development

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