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Consumer and Market Insights: Spirits in the UAE

Consumer and Market Insights: Spirits in the UAE

Summary
The Spirits market in the UAE is expected to register lower growth during 2015-2020 compared to 2010-2015. Whiskey is the leading value category, while the Tequila & Mezcal category is forecast to register the fastest growth in both value and volume terms. The market for Specialty Spirits is highly fragmented in the country.

Key Findings
Of the eight categories analyzed, Tequila & Mezcal is forecast to be the fastest growing value category, registering a CAGR of 8.0% during 2015-2020.

On-trade transactions account for more than three-fourth of the overall Spirits distribution in the UAE

Bottle is the only container type used for packaging of products in the UAE Spirits market.

The market for Specialty Spirits is highly fragmented

Synopsis
Canadean’s Consumer and Market Insights report on the Spirits market in the UAE provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Table of Contents Introduction Report Scope Country Context Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile Market Overview Value and volume analysis for the UAE Spirits market Impact of exchange rate fluctuations on the UAE Spirits market Degree of trade up/down in the UAE Spirits market Volume analysis by category Market value and growth rates, by category Historic and forecast value analysis by category Winners and losers by categories with change in market share Segment share in a category (value terms) and change in market share Average category level pricing Key Distribution Channels Leading retailers in the UAE Wine & Spirits market Leading distribution channels (volume terms) in the UAE Spirits market Leading distribution channels (volume terms) by category Competitive Landscape Market share of leading brands (in volume terms) by category Packaging Spirits market by type of packaging material/container (in volume terms) Spirits market by type of packaging closure/outer (in volume terms) Spirits market by type of packaging, forecast (in volume terms) Appendix Country context Category value and volume data Sector Overview Segment data Packaging data Category definitions Segment definitions Channel definitions Methodology About Canadean List of Tables Table 1: Market value analysis in AED and US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Market volume growth, by category, 2015-2020 Table 4: Segment level analysis by category, 2015 Table 5: Average price per litre comparison by categories Table 6: Leading retailers Table 7: Leading brands by category, 2015 List of Figures Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Market volume analysis, 2010-2020 Figure 3: Consumers purchase behavior - Trading up/down, 2015 Figure 4: Market volume share analysis by category, 2015 Figure 5: Market value growth analysis by category, 2010-2020 Figure 6: Historic and forecast value analysis by category, 2010-2020 Figure 7: Change in market share by category, 2015-2020 Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015 Figure 9: Leading distribution channels, overall Spirits market, 2015 Figure 10: Leading distribution channels by category, 2015 Figure 11: Brand share analysis by category (by volume), 2015 Figure 12: Packaging analysis – key packaging material, container, closure and outer type, 2015 Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020

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