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Consumer and Market Insights: Spirits Market in Spain

Consumer and Market Insights: Spirits Market in Spain

Summary

The Spirits market in Spain is forecast to register negative growth in both value and volume terms during 2015-2019. Whiskey is the largest category, while Tequila & Mezcal is forecast to register fastest growth during 2015-2019. On-Trade accounted for majority of the sales in the Wine & Spirits market in Spain.

Key Findings

Of the eight categories analyzed, Tequila & Mezcal will be the fastest growing value category, registering a CAGR of 1.6% during 2015-2019

The Spirits market in Spain accounted for nearly one-fourth of the overall Wine & Spirits retail sales during 2011-2014

Bottle is the only container type used for packaging of products in the Spain Spirits market.

The Spirits market in the country is highly competitive and is led by players such as Pernod Ricard S.A. and Diageo plc

Synopsis

Canadean’s Consumer and Market Insights report on the Spirits market in Spain provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: Bottle, tubs, foils and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for Spanish Spirits market
Historic and forecast consumption in Spain’s Spirits market
Degree of trade up/down in Spain’s Spirits market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in Spain's Spirits market
Leading distribution channels (value terms) in Spain’s Spirits market
Leading distribution channels (value terms) by category
Packaging
Spirits market by type of packaging material/container (in volume terms)
Spirits market by type of packaging closure/outer (in volume terms)
Spirits market by type of packaging, forecasted (in volume terms)
Brand and Private Label Share
Penetration of private label by categories in Spain's Spirits market
Private label growth (in value terms) compared to brands
Market share of leading brands (in value terms) by category
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2019
Table 2: Market volume growth analysis, 2010-2019
Table 3: Average prices (EUR and US$) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2014
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market value (EUR, US$) and volume analysis, 2010-2019
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2019
Figure 5: Change in market share by category, 2015-2019
Figure 6: Leading distribution channels, overall food, 2011-2014
Figure 7: Leading distribution channels by category, 2014
Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 10: Private label penetration by categories, 2014 Figure 11: Private label and brand share growth, 2011-2014
Figure 12: Brand share analysis by categories, 2014

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