Consumer and Market Insights: Spirits in South Korea
Summary The Spirits market in South Korea is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015. The Specialty spirits category is the largest value category of the Spirits market in 2015, while the Vodka category is expected to register fastest value growth among all categories during 2015-2020. On-trade transactions account for majority share in the distribution of Wine & Spirits in South Korea. Glass is the most commonly used packaging material in the South Korean Spirits market.
Key Findings The Vodka category is forecast to register the fastest volume growth during 2015-2020.
The Specialty Spirits category is the largest value category in the Hungarian Spirits market.
On-trade transactions account for the highest distribution share in the Gin & Genver category.
Grupo Cuervo is the leading brand in the Tequila & Mezcal category.
Screw Top is the commonly used closure type in South Korea's Spirits market.
Synopsis Canadean’s Consumer and Market Insights report on the Spirits market in South Korea provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Rigid Plastics; container data for: Bottle
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning