Consumer and Market Insights: Spirits Market in South Africa
The South African Spirits market is forecast to register higher growth in value terms during 2015-2019 compared to 2010-2015 supported by the presence of a large base of young population in the country. The market is led by the Whiskey category which is also forecast to register the fastest growth during 2015-2019.
Of the eight categories analyzed, Whiskey will be the largest as well as fastest growing value category, registering a CAGR of 6.3% during 2015-2019
The Spirits market in South Africa accounted for nearly one-third of the overall Wine & Spirits retail sales during 2011-2014
Glass is the predominantly used packaging material in the market.
The Spirits market in the country is highly competitive and is led by players such as Diageo plc and Distell Group Limited
Canadean’s Consumer and Market Insights report on the Spirits market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2019
Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: Bottle, tubs, foils and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook