Consumer and Market Insights: Spirits Market in Portugal
Summary
Whiskey is the largest category in both value and value terms in the spirits market in Portugal. It is also forecast to register the fastest growth during 2014-2019. On-Trade Sales is the leading distribution channel in Portugal’s Spirits market while sales through Hypermarket & Supermarkets registered decline growth during 2011-2014.
Key Findings
Economic recovery will provide growth opportunities to manufacturers of consumer goods in Portugal
Portugal's Spirit market is forecast to grow at a lower rate both in value and volume terms during 2014-2019
The Whiskey category has the largest volume share in Portugal's Spirits market
The Whiskey category will register the fastest growth in value terms during 2014-2019
On-Trade sales is the leading distribution channel in the Spirits market in Portugal
Glass is the only packaging material used in the Spirits market in Portugal.
Synopsis
Canadean’s Consumer and market insight report on the Spirits market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Introduction
- Classifications and definitions
- Methodology
- Market Overview
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures – Key Takeouts
- Market value and volume for the Portugal Spirits market
- Historical and projected sales in the Portugal Spirits market
- Degree of trade up/down-trade in the Portugal Spirits market
- Comparison of Portugal Spirits market compared to other key countries
- Market volume of Portugal Spirits by category
- Historical and project market value of Portugal Spirits by category
- Winners and losers in the Portugal Spirits market
- Segment share of the category and change in market share in the Portugal Spirits market
- Penetration of private label, by categories, in the Portugal Spirits market
- Private label performance compare to national brands in the Portugal Spirits market
- Leading companies in the Portugal Spirits market by category
- Leading brands in the Portugal Spirits market by category
- Retailer and packaging
- Leading retailers in the Portugal food market
- Leading distribution channels in the Portugal Spirits market
- Leading distribution channels by category in the Portugal Spirits market
- Portugal Spirits market by type of packaging
- Portugal Spirits market by type of packaging closure/outer
- Portugal Spirits market by type of packaging, forecasted
- Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the Portugal Spirits market
- Private Label consumption occasions by age and gender in the Portugal Spirits market
- Under/Over-consumption levels in the Portugal Spirits market by gender and age
- Consumption frequency by type of consumer in the Portugal Spirits market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Portugal Spirits market
- Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the Portugal Spirits market
- Market volume of the Portugal Spirits market by category and trend
- For leading trends in the Portugal Spirits market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the Portugal Spirits market
- How to target the trend in the Portugal Spirits market
- How the trend will evolve in the Portugal Spirits market
- Innovation examples
- New product examples launched in the Portugal Spirits market
- New product examples launched in the global Spirits market
- Actions and Recommendations
- How to successfully target key trends in the Portugal Spirits market
- Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- List of Tables
- Table 1: Country indicators – overall alcoholic drinks value and volume, 2014
- Table 2: Market value analysis in EUR and USD, 2009-2019
- Table 3: Market volume growth analysis, 2014-2019
- Table 4: Average prices (EUR) by category, 2014
- Table 5: Segment level analysis by category, 2014
- Table 6: Leading retailers and store count
- Table 7: Leading brands by category, 2014
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
- Figure 2: Foodservice transactions by sectors, profit and cost, 2014
- Figure 3: Market value (EUR, USD) and volume analysis, 2009-2019
- Figure 4: Consumers purchase behavior - Trading up/down, 2014
- Figure 5: Market volume share analysis by categories, 2014
- Figure 6: Growth analysis by category, 2009-2019
- Figure 7: Change in market share by category, 2014-2019
- Figure 8: Leading distribution channels, overall alcoholic drinks, 2010-2013
- Figure 9: Leading distribution channels by category, 2014
- Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
- Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
- Figure 12: Brand share growth, 2011-2014
- Figure 13: Brand share analysis by categories, 2014
- Figure 14: Examples - new product development
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