Consumer and Market Insights: Spirits in the Philippines
Summary The Filipino Spirits market is forecast to register high growth rate during 2015-2020 owing to fast growing economy and a large base of young population in the country. The market is led by the Brandy category while the Specialty Spirits category is expected to register fastest growth during 2015-2020 in both value and volume terms. Diageo Plc and Ginebra San Miguel Inc. are the leading players in the Filipino Spirits market.
Key Findings The Filipino Spirits market is forecast to grow at a CAGR of 5.2% in value terms during 2015-2020.
The Specialty Spirits category is forecast to register the fastest volume growth during 2015-2020.
The Filipino consumers are opting for value for money products in the Spirits market.
The Rum category is expected to record maximum gain in market share during 2015-2020.
On-trade transactions account for the highest distribution share in the Gin & Genever category.
Screw Top is the commonly used closure type in the Filipino Spirits market.
Synopsis Canadean’s Consumer and Market Insights report on the Spirits market in the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning