Consumer and Market Insights: Spirits in Malaysia
SummaryThe Malaysian Spirits market is led by the Specialty Spirits category in volume terms and Whiskey in value terms. While the Gin & Genever category is forecast to register fastest growth during 2015-2020 in both value and volume terms. On-trade transactions account for the majority share in distribution in the market. Bacardi Limited is the leading player in the market. Screw Top is the commonly used closure type in the market.
Key FindingsThe Gin & Genever category is forecast to register the fastest volume growth during 2015-2020.
The Whiskey category is the largest value category in the Malaysian Spirits market.
On-trade transactions account for the majority share in distribution in Malaysia's Wine & Spirits market.
Camino Real is the leading brand in the Tequila & Mezcal category.
Malaysian consumers are opting for value for money products in the Spirits market.
Screw Top is the commonly used closure type in the Malaysian Spirits market.
SynopsisCanadean’s Consumer and Market Insights report on the Spirits market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box
Reasons To BuyIdentify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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