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Consumer and Market Insights: Spirits Market in Italy

Consumer and Market Insights: Spirits Market in Italy

Summary

The Spirits market in Italy will grow at a marginally higher rate during 2015-2019 than 2010-2015. Specialty Spirits category has the largest volume share in Italy’s Spirits market. The Vodka category will gain maximum market share in value terms during 2015-2019. Screw Top is the preferred closure type in Italy's Spirits market.

Key Findings

The Tequila & Mezcal category is forecast to register the fastest growth in value terms during 2015-2019.

The Flavoured Vodka segment will gain market share in the Vodka category during 2015-2019.

Hypermarkets & Supermarkets is the leading distribution channel for Brandy and Rum categories.

Vecchia Romagna, Stock 84 and Fundador are the leading brands in the Brandy category.

Synopsis

Canadean’s Consumer and Market Insights report on the Spirits market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper & board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for the Italian Spirits market
Historic and forecast consumption in the Italian Spirits market
Degree of trade up/down in the Italian Spirits market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the Italian Wine & Spirits market
Leading distribution channels (value terms) in the Italian Spirits market
Leading distribution channels (value terms) by category
Packaging
Spirits market by type of packaging material/container (in volume terms)
Spirits market by type of packaging closure/outer (in volume terms)
Spirits market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by category in the Italian Spirits market
Private Label growth (in value terms) compared to brands
Market share of leading brands (in value terms) by category
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in EUR, 2010-2019
Table 2: Market volume growth analysis, 2010-2019
Table 3: Average prices (EUR) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2014
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2019
Figure 5: Change in market share by category, 2015-2019
Figure 6: Leading distribution channels, overall Food, 2011-2014
Figure 7: Leading distribution channels by category, 2014
Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 10: Private Label penetration by categories, 2014
Figure 11: Private Label and brand share growth, 2011-2014
Figure 12: Brand share by categories, 2014

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