Consumer and Market Insights: Spirits in Ireland
The Irish Spirits market is led by the Vodka category in volume terms while Whiskey category leads in value terms. The Brandy and Rum categories are forecast to register fastest value growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel for spirits in the country. Glass is the only packaging material used in Ireland's Spirits market.
The Rum category is forecast to register the fastest volume growth during 2015-2020.
The Whiskey category is the largest value category in the Ireland’s Spirits market.
On-trade transactions account for the highest distribution share in the Tequila & Mezcal category.
LVMH is the leading player in the Brandy category.
The Irish Whiskey segment is expected to gain maximum share growth within the Whiskey category.
Screw Top is the most commonly used closure type in Ireland's Spirits market.
Canadean’s Consumer and Market Insights report on the Spirits market in Ireland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook