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Consumer and Market Insights: Spirits Market in India

Consumer and Market Insights: Spirits Market in India

Summary

The Spirits market in India will register high growth in value terms during 2015-2019. Whiskey is the largest category in 2015 while the Vodka category is forecast to register the fastest growth in value terms during 2015-2019. Food & Drinks Specialists is the leading distribution channel in the market.

Key Findings

The Spirits market in India will register high growth in value terms during 2015-2019.

The Vodka category is forecast to register the fastest growth in value terms during 2015-2019.

Food & Drinks Specialists is the leading distribution channel in the Indian Spirits market

Mcdowell's No. 1, Careware, Mansion House, Old Monk are the preferred brands in the Sprits market in the India.

Synopsis

The Consumer and Market Insights report on the Spirits market in India provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Consumer level trends: Top four consumer trends which influence Spirits consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume –Indian Spirits market
Historic and forecast volume consumption in the Indian Spirits market
Degree of trade up/down in the Indian Spirits market
Volume of the Indian Spirits market by category
Historical and forecast value of the Indian Spirits market by category
Winners and losers in the Indian Spirits market
Average category level pricing in the Indian Spirits market
Segment share of the category and change in market share in the Indian Spirits market
Key Distribution Channels
Leading distribution channels in the Indian Wine & Spirits market
Leading distribution channels by category in the Indian Wine & Spirits market
Packaging
Spirits market by type of packaging material/container
Spirits market by type of packaging closure/outer
Spirits market by type of packaging, forecasts
Brand Share
Leading brands in the Indian Spirits market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in INR and US$, 2010-2019
Table 2: Market volume growth analysis, 2015-2019
Table 3: Average prices (INR and US$) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading brands by category, 2014
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market value (INR, US$) and volume analysis, 2010-2019
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2019
Figure 6: Change in market share by category, 2015-2019
Figure 7: Leading distribution channels, overall Wine & Spirits, 2011-2014
Figure 8: Leading distribution channels by category, 2014
Figure 9: Packaging analysis – key packaging material, container type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 11: Brand share analysis by categories, 2014

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