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Consumer and Market Insights: Spirits in India

Consumer and Market Insights: Spirits in India

Summary
Growing young population and rising disposable incomes is driving the Spirits market in India. The market is being led by the Whiskey category while the Vodka category is forecast to register fastest growth in volume terms during 2015-2020. Food & Drinks Specialists is the leading distribution channel in the country. Diageo Plc and Pernod Ricard S.A. are the leading players in the Indian Spirits market.

Key Findings
The Indian Spirits market is forecast to grow at a CAGR of 7.4% during 2015-2020 in value terms.

The Whiskey category is the largest value category in the Indian Spirits market.

The Vodka category is expected to record maximum gain in market share during 2015-2020.

On-trade transactions account for the majority share in the distribution of Tequila & Mezcal in the Indian Spirits market.

McDowell's No. 1 is the leading brand in the Brandy category in India.

Screw Top is the only closure type used in the Indian Spirits market.

Synopsis
Canadean’s Consumer and Market Insights report on the Spirits market in India provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for seven categories including Brandy, Gin & Genever, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle;

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
Value and volume analysis for the Indian Spirits market
Impact of exchange rate fluctuations on the Indian Spirits market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading distribution channels (volume terms) in the Indian Spirits market
Leading distribution channels (volume terms) by category
Competitive Landscape
Market share of leading brands (in volume terms) by category
Packaging
Spirits market by type of packaging material/container (in volume terms)
Spirits market by type of packaging closure/outer (in volume terms)
Spirits market by type of packaging, forecast (in volume terms)
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in INR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to INR
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Market value growth analysis by category, 2010-2020
Figure 5: Historic and forecast value analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 8: Leading distribution channels, overall Spirits market, 2015
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by category (by volume), 2015
Figure 11: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 12: Growth in key packaging material, container, closure and outer type, 2015-2020

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