Consumer and Market Insights: Spirits Market in Germany

Consumer and Market Insights: Spirits Market in Germany


Growth will remain slow in the Spirits market in Germany during 2015-2019. Low CPI - Alcoholic Beverages & Tobacco inflation will increase demand for better quality products. Liqueurs is the largest category by value in Germany's Spirits market in 2015. Glass is the most used packaging material in the Spirits market in Germany.

Key Findings

The Brandy category is forecast to register the fastest growth in value terms during 2015-2019.

Scotch Whiskey is the largest segment by value in the Whiskey category and is also expected to gain market share during 2015-2019.

Hypermarkets & Supermarkets is the leading distribution channel in Germany’s Wine & Spirits market.

The Whiskey category has the highest private label penetration in Germany's Spirits market.


Canadean’s Consumer and Market Insights report on the Spirits market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper & board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Market value and volume for Germany's Spirits market
Historical and projected consumption in Germany's Spirits market
Degree of trade up/down in Germany's Spirits market
Market volume of Germany's Spirits by category
Historical and project market value of Germany's Spirits by category
Winners and losers in Germany's Spirits market
Average category level pricing in Germany's Spirits market
Segment share of the category and change in market share in Germany's Spirits market
Retail Landscape and Key Distribution Channels
Leading retailers in Germany's Wine/ Spirits market
Leading distribution channels in Germany's Spirits market
Leading distribution channels by category in Germany's Spirits market
Spirits market by type of packaging
Spirits market by type of packaging closure/outer
Spirits market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label by categories in Germany's Spirits market
Private label performance compare to national brands in Germany's Spirits market
Leading brands in Germany's Spirits market by category
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
About Canadean
List of Tables
Table 1: Market value analysis in EUR and USD, 2010-2019
Table 2: Market volume growth analysis, 2010-2019
Table 3: Average prices (EUR and USD) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2014
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market value (EUR, USD) and volume analysis, 2010-2019
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2019
Figure 6: Change in market share by category, 2015-2019
Figure 7: Leading distribution channels, overall food, 2011-2014
Figure 8: Leading distribution channels by category, 2014
Figure 9: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 11: Private label penetration by categories, 2014 Figure 12: Private label and brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014

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