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Consumer and Market Insights: Spirits in Germany

Consumer and Market Insights: Spirits in Germany

Summary
The Germany Spirits market will be positively impacted by an improving GDP per capita and low inflation rates. The Spirits market in Germany is led by the Specialty Spirits category in terms of volume in 2015, while the Liqueurs category leads the Spirits market in value terms. The Liqueurs category is forecast to register fastest growth among all categories during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in Germany’s Spirits market. The Whiskey category has the highest penetration of private labels in the German Spirits market.

Key Findings
The Liqueurs category is forecast to register the fastest volume growth during 2015-2020.

The Liqueurs category is the largest value category in the Hungarian Spirits market.

Hypermarkets & Supermarkets account for the highest distribution share in the Gin & Genever category.

Bacardi Limited is the leading brand in the Rum category.

Private label products in the Liqueurs category registered the fastest growth during 2012-2015.

Screw Top is the commonly used closure type in Germany's Spirits market.

Synopsis
Canadean’s Consumer and Market Insights report on the Spirits market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Rigid Plastics, and others; container data for: Bottle, Pouch

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
Value and volume analysis for the German Spirits market
Impact of exchange rate fluctuations on the German Spirits market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the German Wine & Spirits market
Leading distribution channels (volume terms) in the German Spirits market
Leading distribution channels (volume terms) by category
Competitive Landscape
Market share of leading brands (in volume terms) by category
Penetration of private label by category in the German Spirits market
Private label growth (in volume terms) compared to brands
Packaging
Spirits market by type of packaging material/container (in volume terms)
Spirits market by type of packaging closure/outer (in volume terms)
Spirits market by type of packaging, forecast (in volume terms)
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Market value growth analysis by category, 2010-2020
Figure 5: Historic and forecast value analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 8: Leading distribution channels, overall Spirits market, 2015
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by category (by volume), 2015
Figure 11: Private label penetration by category, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 14:Growth in key packaging material, container, closure and outer type, 2015-2020

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