Consumer and Market Insights: Spirits Market in Finland
Vodka is the largest category in both value and value terms in the spirits market in Finland led by Unflavored Vodka segment. The Rum category is forecast to register the fastest growth during 2014-2019. Food & Drinks Specialists is the leading distribution channel in Finland’s Spirits market while sales through On-trade sales registered decline growth during 2011-2014.
Increasing income and a large young consumer base will drive growth in consumer goods market in Finland
Finland's Spirit market is forecast to decline both in value and volume terms during 2014-2019
The Vodka category has the largest volume share in the Finland's Spirits market
The Rum category is forecast to register the fastest growth in value terms during 2014-2019
Food & Drinks Specialists is the leading distribution channel in Finland’s Spirits market
Hypermarkets & supermarkets is the second leading distribution channel in Finland’s Spirits market
Glass is the only packaging material used in the Spirits market in Finland.
Canadean’s Consumer and market insight report on the Spirits market in Finland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion