Consumer and Market Insights: Spirits Market in China
The Spirits market in China will register higher growth in value and volume terms during 2015-2019 compared to 2010-2015. Specialty Spirits is the largest category, while Tequila & Mezcal is forecast to register fastest growth in value as well as volume terms during 2015-2019. Hypermarkets & Supermarkets is the leading distribution channel in the Chinese Spirits market.
The Spirits market in China will register strong growth in value terms during 2015-2019
Specialty Spirits is the leading value category accounting for 94.0% of the Chinese Spirits market in 2015.
Hypermarkets & Supermarkets is the leading distribution channel in the Chinese Wine & Spirits market
Glass is the most used packaging material in the Chinese Spirits market.
The Consumer and Market Insights report on the Spirits market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.
Consumer level trends: Top four consumer trends which influence Spirits consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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