Summary The Bulgarian Spirits market is led by the Specialty Spirits category in volume as well as in value terms. The Whiskey category is forecast to register fastest value growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel for spirits in the country.
Key Findings The Whiskey category is expected to register fastest value growth among all categories during 2015-2020.
The consumption pattern remains unchanged in the Bulgarian Spirits market.
The Specialty Spirits category is the largest value category in the Bulgarian Spirits market.
On-trade transactions account for the highest distribution share in the Gin & Genver and Tequila & Mezcal categories.
Savoy's and Bacardi Limited are the leading players in the Bulgarian Spirits market.
Screw Top is the commonly used closure type in the Bulgarian Spirits market.
Synopsis Canadean’s Consumer and Market Insights report on the Spirits market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning