Consumer and Market Insights: Spirits Market in Brazil
Brazilian Spirits market is forecast to register moderate growth during 2015-2019. Specialty Spirits category has the largest volume share in the Brazilian Spirits market. Vodka and Whiskey categories are expected to gain market share in value terms during 2014-2019. Food & Drinks Specialists is the leading distribution channel in Speciality Spirits category.
The Vodka category is forecast to register the fastest growth in value terms during 2015-2019.
Whiskey is the second largest category by value in the Brazilian Spirits market.
Screw Top is the preferred closure type in the Brazilian Spirits market.
Amarula is the leading brand in the Liqueurs category.
Canadean’s Consumer and Market Insights report on the Spirits market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2019
Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper & board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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