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Consumer and Market Insights: Spirits Market in the US

Consumer and Market Insights: Spirits Market in the US

Summary

The US Spirits market is forecast to grow at a high rate in value as well as volume terms during 2015-2019. Vodka is the largest category in value terms in 2015 while Whiskey will be the fastest growth category during 2015-2019. Hypermarkets & Supermarkets is the leading distribution channel brands in the market.

Key Findings

The Spirits market in the US will register moderate growth in both value and volume terms during 2015-2019

Vodka is the leading value category accounting for 29.6% share in the Spirits market in 2015.

Hypermarkets & Supermarkets is the leading distribution channel in the Wine & Spirits market

Hennessy , Paul Masson, Bacardi, and Seagram’s Gin are the preferred brands in the Sprits market in the US.

Synopsis

The Consumer and Market Insights report on the Spirits market in the US provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Consumer level trends: Top four consumer trends which influence Spirits consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for the US Spirits market
Historic and forecast consumption in the US Spirits market
Degree of trade up/down in the US Spirits market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the US Wine & Spirits market
Leading distribution channels (value terms) in the US Spirits market
Leading distribution channels (value terms) by category
Packaging
Spirits market by type of packaging material/container (in volume terms)
Spirits market by type of packaging closure/outer (in volume terms)
Spirits market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by category in the US Spirits market
Private Label growth (in value terms) compared to brands
Market share of leading brands (in value terms) by category Innovation examples
New products launched in the US Spirits market
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in US$, 2010-2019
Table 2: Market volume growth analysis, 2015-2019
Table 3: Average prices (US$) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2014
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2019
Figure 5: Change in market share by category, 2015-2019
Figure 6: Leading distribution channels, overall Food, 2011-2014
Figure 7: Leading distribution channels by category, 2014
Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 10: Private Label penetration by categories, 2014
Figure 11: Private Label and brand share growth, 2011-2014
Figure 12: Brand share by categories, 2014

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