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Consumer and Market Insights: Make-Up Market in Spain

Consumer and Market Insights: Make-Up Market in Spain

Summary

The Spain’s Make-Up market is forecast to register negative growth in value as well as volume terms during 2015-2020. The Face Make-Up category will have the largest volume share while the Eye Make-Up category is projected to witness fastest growth during 2015-2020. Tightened budgets as a result of declining GDP and rising unemployment during the recessionary phase has led Spanish consumers to look for cheaper alternatives. This will drive the demand for private label affordable Make-Up products.

Key Findings

The Spanish Make-Up market is forecast to register slow growth during 2015-2020

The Face Make-Up category has the highest value share in the overall Make-Up market

The Eye Make-Up category will gain maximum market share during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel in Spain's Make-Up market

Synopsis

Canadean’s Consumer and Market Insights report on the Make-Up market in Spain provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Consumer level trends: Top four consumer trends which influence Make-Up products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for Spain's Make-Up market
Historic and forecast consumption in Spain's Make-Up market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in Spain's Make-Up market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in Spain's Cosmetics & Toiletries market
Leading distribution channels (value terms) in Spain's Make-Up market
Leading distribution channels (value terms) by category
Packaging
Make-Up market by type of packaging material/container (in volume terms)
Make-Up market by type of packaging closure/outer (in volume terms)
Make-Up market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by categories in Spain's Make-Up market
Private label growth (in value terms) compared to national brands
Market share of leading brands (in value terms) by category
Consumer trend analysis
Canadean’sconsumer trend framework and explanation of the Mega-trends
For key trends in Spain’s Make-Up market
How the trend is influencing consumption in Spain’s Make-Up market
How to target the trend in Spain’s Make-Up market
How the trend will evolve in Spain’s Make-Up market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New products launched in Spain's Make-Up market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Private label penetration by categories, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share analysis by categories, 2015

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