Consumer and Market Insights: Soup Market in Saudi Arabia
Summary
The Consumer and Market Insights: ‘Soup Market in Saudi Arabia’ report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
Key Findings
Across the five Soup categories analyzed, Dried Soup (mixes) will remain the largest category in both value and volume term. It will also register fastest value growth at a CAGR of 6.8% during 2009-2019.
The Soup market in Saudi Arabia is highly competitive and is led by international players like Nestle S.A., Unilever Plc and Başak GIDA with a combined average market share of 31.9% in 2014
The use of Rigid Metal for packaging of Soup products is forecast to grow at the fastest CAGR of 2.5% during 2014-2019, led by increasing demand for Ambient Soup and Chilled soup products.
Hypermarkets & Supermarkets holds dominant market share of 74.0% in the distribution of Soup products in Saudi Arabia.
Synopsis
The report on the Soup sector in Saudi Arabia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Ambient Soup, Chilled soup, Dried Soup (mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data:Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food& Drinks Specialists and more
Packaging data:usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Reasons To Buy
Identify high potential categoriesand explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Introduction
- Classifications and definitions
- Methodology
- Market Overview
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures – Key Takeouts
- Market value and volume for the Saudi Arabia Soups market
- Historical and projected sales in the Saudi Arabia Soups market
- Degree of trade up/down-trade in the Saudi Arabia Soups market
- Comparison of Saudi Arabia Soups market compared to other key countries
- Market volume of Saudi Arabia Soups by category
- Historical and project market value of Saudi Arabia Soups by category
- Winners and losers in the Saudi Arabia Soups market
- Segment share of the category and change in market share in the Saudi Arabia Soups market
- Penetration of private label, by categories, in the Saudi Arabia Soups market
- Private label performance compare to national brands in the Saudi Arabia Soups market
- Leading companies in the Saudi Arabia Soups market by category
- Leading brands in the Saudi Arabia Soups market by category
- Retailer and packaging
- Leading retailers in the Saudi Arabia food market
- Leading distribution channels in the Saudi Arabia Soups market
- Leading distribution channels by category in the Saudi Arabia Soups market
- Saudi Arabia Soups market by type of packaging
- Saudi Arabia Soups market by type of packaging closure/outer
- Saudi Arabia Soups market by type of packaging, forecasted
- Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the Saudi Arabia Soups market
- Private Label consumption occasions by age and gender in the Saudi Arabia Soups market
- Under/Over-consumption levels in the Saudi Arabia Soups market by gender and age
- Consumption frequency by type of consumer in the Saudi Arabia Soups market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Saudi Arabia Soups market
- Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the Saudi Arabia Soups market
- Market volume of the Saudi Arabia Soups market by category and trend
- For leading trends in the Saudi Arabia Soups market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the Saudi Arabia Soups market
- How to target the trend in the Saudi Arabia Soups market
- How the trend will evolve in the Saudi Arabia Soups market
- Innovation examples
- New product examples launched in the Saudi Arabia Soups market
- New product examples launched in the global Soups market
- Actions and Recommendations
- How to successfully target key trends in the Saudi Arabia Soups market
- Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- List of Tables
- Table 1: Country indicators – overall food value and volume, 2014
- Table 2: Market value analysis in SAR and USD, 2009-2019
- Table 3: Market volume growth analysis, 2014-2019
- Table 4: Average prices (SAR) by category, 2014
- Table 5: Segment level analysis by category, 2014
- Table 6: Leading retailers and store count
- Table 7: Leading brands by category, 2014
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
- Figure 2: Foodservice transactions by sectors, profit and cost, 2014
- Figure 3: Market value (SAR, USD) and volume analysis, 2009-2019
- Figure 4: Consumers purchase behavior - Trading up/down, 2014
- Figure 5: Market volume share analysis by categories, 2014
- Figure 6: Growth analysis by category, 2009-2019
- Figure 7: Change in market share by category, 2014-2019
- Figure 8: Leading distribution channels, overall food, 2010-2013
- Figure 9: Leading distribution channels by category, 2014
- Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
- Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
- Figure 12: Brand share growth, 2011-2014
- Figure 13: Brand share analysis by categories, 2014
- Figure 14: Examples - new product development
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