Consumer and Market Insights: Soup Market in Japan
The Japanese Soup market is forecast to grow at a marginally higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Rising food price inflation will strengthen demand for value products. Dried Soup (mixes) is the largest value category in the Japanese Soup market. Flexible Packaging is the most used packaging material in the Soup market in Japan.
A declining birth rate and an aging population are creating new dynamics in the consumer goods market in Japan
The Dried Soup (mixes) category accounted for 42.9% of the Japanese Soup market volume followed by Canned/Ambient Soup with a 27.9% share in 2014
Chilled Soup will register higher growth than Canned/Ambient Soup during 2009-2019
Hypermarkets & Supermarkets is the leading distribution channel across categories in the Soup market
Box is the preferred outer type in the Japanese Soup market
Flexible Packaging will continue to be the most commonly used Packaging Material during 2014-2019
The report on the Soup sector in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion