Consumer and Market Insights: Soup Market in Japan
Summary
The Japanese Soup market is forecast to grow at a marginally higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Rising food price inflation will strengthen demand for value products. Dried Soup (mixes) is the largest value category in the Japanese Soup market. Flexible Packaging is the most used packaging material in the Soup market in Japan.
Key Findings
A declining birth rate and an aging population are creating new dynamics in the consumer goods market in Japan
The Dried Soup (mixes) category accounted for 42.9% of the Japanese Soup market volume followed by Canned/Ambient Soup with a 27.9% share in 2014
Chilled Soup will register higher growth than Canned/Ambient Soup during 2009-2019
Hypermarkets & Supermarkets is the leading distribution channel across categories in the Soup market
Box is the preferred outer type in the Japanese Soup market
Flexible Packaging will continue to be the most commonly used Packaging Material during 2014-2019
Synopsis
The report on the Soup sector in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Introduction
- Classifications and definitions
- Methodology
- Market Overview
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures – Key Takeouts
- Market value and volume for the Japan Soups market
- Historical and projected sales in the Japan Soups market
- Degree of trade up/down-trade in the Japan Soups market
- Comparison of Japan Soups market compared to other key countries
- Market volume of Japan Soups by category
- Historical and project market value of Japan Soups by category
- Winners and losers in the Japan Soups market
- Segment share of the category and change in market share in the Japan Soups market
- Penetration of private label, by categories, in the Japan Soups market
- Private label performance compare to national brands in the Japan Soups market
- Leading companies in the Japan Soups market by category
- Leading brands in the Japan Soups market by category
- Retailer and packaging
- Leading retailers in the Japan food market
- Leading distribution channels in the Japan Soups market
- Leading distribution channels by category in the Japan Soups market
- Japan Soups market by type of packaging
- Japan Soups market by type of packaging closure/outer
- Japan Soups market by type of packaging, forecasted
- Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the Japan Soups market
- Private Label consumption occasions by age and gender in the Japan Soups market
- Under/Over-consumption levels in the Japan Soups market by gender and age
- Consumption frequency by type of consumer in the Japan Soups market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Japan Soups market
- Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the Japan Soups market
- Market volume of the Japan Soups market by category and trend
- For leading trends in the Japan Soups market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the Japan Soups market
- How to target the trend in the Japan Soups market
- How the trend will evolve in the Japan Soups market
- Innovation examples
- New product examples launched in the Japan Soups market
- New product examples launched in the global Soups market
- Actions and Recommendations
- How to successfully target key trends in the Japan Soups market
- Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- List of Tables
- Table 1: Country indicators – overall food value and volume, 2014
- Table 2: Market value analysis in JPY and USD, 2009-2019
- Table 3: Market volume growth analysis, 2014-2019
- Table 4: Average prices (JPY) by category, 2014
- Table 5: Segment level analysis by category, 2014
- Table 6: Leading retailers and store count
- Table 7: Leading brands by category, 2014
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
- Figure 2: Foodservice transactions by sectors, profit and cost, 2014
- Figure 3: Market value (JPY, USD) and volume analysis, 2009-2019
- Figure 4: Consumers purchase behavior - Trading up/down, 2014
- Figure 5: Market volume share analysis by categories, 2014
- Figure 6: Growth analysis by category, 2009-2019
- Figure 7: Change in market share by category, 2014-2019
- Figure 8: Leading distribution channels, overall food, 2010-2013
- Figure 9: Leading distribution channels by category, 2014
- Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
- Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
- Figure 12: Brand share growth, 2011-2014
- Figure 13: Brand share analysis by categories, 2014
- Figure 14: Examples - new product development
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