Consumer and Market Insights: Soup Market in Hungary
Increasing disposable income and declining inflation rates in Hungary support the growth of consumer packaged goods market. The Hungarian Soup market is led by the Dried Soup (mixes) category in both value and volume terms, while the UHT Soup is forecast to register fastest value growth during 2014-2019. Hypermarkets & Supermarkets led the distribution of Soup products in Hungary in 2014.
Across the five Soup categories analyzed, Dried Soup (mixes) will remain the largest category, while the UHT Soup category is expected to register the fastest value growth at a CAGR of 2.7% during 2014-2019
The Hungarian Soup market is highly fragmented with some competition in the Ambient Soup and Dried Soup (mixes) categories. The leading market players include Unilever PLC, Nestle S.A. and H.J. Heinz company with a combined average market share of 26.5% in 2014
Hypermarkets & Supermarkets with 59.7% share in distribution of Soup products holds a dominant position among all distribution channels
The Rigid Metal will be the fastest growing packaging material in used in the Hungarian Soup market with a forecasted CAGR of 1.8% during 2014-2019
The report on the Soup market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup (mixes), Frozen Soup, UHT Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion