Consumer and Market Insights: Soup Market in Austria
The Austrian Soup market is forecast to grow at a marginally higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Ambient Soup is the largest category both in value and volume terms. Dried Soup (mixes) is the fastest growing category during 2014-2019. Majority of the packaged Soup products in the country are sold through Hypermarkets & Supermarkets.
Rising GDP per capita and low inflation rate will stimulate demand for consumer packaged goods in the Austrian market
Of the five categories analyzed, UHT Soup and Chilled Soup will remain the fastest growth categories, registering a CAGR of 2.1% during 2014-2019.
Hypermarkets & Supermarkets is the leading distribution channel in the Austrian Food market accounting for 46.4% of distribution in 2014
The use of Flexible Packaging for packaging Soup is forecast to grow at a CAGR of 2.2% during 2014-2019
Private label has high market penetration of 10.2% in 2014. They compete with brands beyond price points, which has resulted in a Private Label products gaining market share from brands during 2011-2014
The report on the Soup market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Ambient Soup, Dried Soup (mixes), UHT Soup, Chilled Soup and Frozen Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion