Consumer and Market Insights: Skincare in New Zealand
Strong economy and low inflation rate is driving the consumer packaged goods market in New Zealand. The market is led by the Facial Care category while the Hand Care category is forecast to register fastest growth during 2015-2020. Unilever PLC is the leading player in the Skincare market.
Among all five Skincare categories analyzed, the Facial Care is the leading value category with 75.1% share by value in New Zealand’s Skincare market.
New Zealand’s Skincare market is forecast to register higher growth during 2015-2020 compared to 2010-2015.
The Body Care category is expected to gain maximum value share during 2015-2020.
The Skincare market is led by international players such as Unilever PLC and L’Oreal Group.
Hypermarkets & Supermarkets is the leading distribution channel in New Zealand’s Skincare market.
Canadean’s Consumer and Market Insights report on the Skincare market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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