Consumer and Market Insights: Skincare in Russia
The Russia’s Skincare market is forecast to register growth in value as well as volume terms during 2015-2020. The Facial Care category has the largest volume share in 2015 while the Body Care and Hand Care categories are projected to witness fastest growth during 2015-2020. Lower purchasing power of Russian consumers has led to the growth of local brands, which are trying to capture the market through price advantage as well as increased focus on the use of natural ingredients.
Of the five categories analyzed, Body Care and Hand Care will be the fastest growing value categories, registering a CAGR of 5.8% during 2015-2020
The Skincare market in Russia accounted for nearly two-fifth of the Cosmetics & Toiletries sales during 2011-2014
Russia’s consumers prefer to purchase better value for money products in the Skincare market
The market in the country is highly competitive and is led by players such as Unilever PLC and Reckitt Benckiser Group plc
Value and Gender Specificity are the major trends driving demand for Skincare products in Russia
Canadean’s Consumer and Market Insights report on the Skincare market in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others
Consumer level trends: Top four consumer trends which influence Skincare products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Skincare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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