Steady increase in GDP per capita and increasing disposable income will drive demand for Skincare products in Romania. The market is forecast to register marginally higher growth in value terms during 2015-2020 compared to 2010-2015. International companies such as Beiersdorf AG and Farmec SA are the leading players in the market.
Of the five categories analyzed, Facial Care and Body care will be the fastest growing value category, registering a CAGR of 2.6% during 2015-2020
The Skincare market in Romania accounted for more than one-fifth of the Cosmetics & Toiletries sales during 2011-2014
The use of Rigid Plastics is forecast to register the fastest growth among packaging materials during 2015-2020
The market in the country is highly competitive and is led by players such as Reckitt Benckiser Group plc and Beiersdorf AG
Canadean’s Consumer and Market Insights report on the Skincare market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning