Consumer and Market Insights: Skincare in Portugal
The positive economic growth supported by rising domestic demand will create new growth opportunities in the consumer packaged goods market in Portugal. The Skincare market in the country will register higher value growth during 2015-2020 compared to 2010-2015. Facial Care is the leading category in both value and volume terms in the market, while the Body Care category will register fastest growth in volume terms during 2015-2020.
Among all five categories analyzed, the Facial Care is the leading value category with 81.8% share by value in the Portuguese Skincare market.
Body Care category is forecast to register the fastest growth in volume terms at a CAGR of 1.3% in the Portuguese Skincare market during 2015-2020.
Beiersdorf AG and L'Oréal Group are the market leaders in the Portuguese Skincare market.
Hypermarkets & Supermarkets is the leading distribution channel in the Portuguese Skincare market.
Canadean’s Consumer and Market Insights report on the Skincare market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Tube, Bottle, Jar, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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