Consumer and Market Insights: Skincare in Poland
Poland’s Skincare market is forecast to grow in value as well as volume terms during 2015-2020. The Facial Care category has the largest volume share and is also projected to witness fastest growth among all categories during 2015-2020. A robust economy and the resultant strong growth in employment and disposable incomes are driving demand for premium Skincare products. Demand for male-specific products will increase in future as men are beginning to pay attention to their appearance.
Of the five categories analyzed, Facial Care will be the largest as well as fastest growing value category, registering a CAGR of 2.1% during 2015-2020
The Skincare market in Poland accounted for nearly two-fifth of the Cosmetics & Toiletries sales during 2011-2014
Poland’s consumers prefer to purchase better value for money products in the Skincare market
The market in the country is competitive and is led by players such as Procter & Gamble and L'Oréal Group
The demand for natural skincare products is increasing in Poland, as consumer awareness regarding the benefits of products with natural ingredients rises
Canadean’s Consumer and Market Insights report on the Skincare market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others
Consumer level trends: Top four consumer trends which influence Skincare products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Skincare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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