Consumer and Market Insights: Skincare in Malaysia
The Skincare market in Malaysia will register higher growth in value terms during 2015-2020 compared to 2010-2015. The market is led by the Facial Care category both in value and volume terms during 2015-2020. The Hypermarkets & Supermarkets is the leading distribution channel of Skincare products in the country.
Of the five categories analyzed, Facial Care will be the largest as well as fastest growing value category, registering a CAGR of 6.2% during 2015-2020
The Skincare market in Malaysia accounted for more than one-fourth of the Cosmetics & Toiletries sales during 2011-2014
The use of Rigid Plastics is forecast to register the fastest growth among packaging materials during 2015-2020
The market in the country is competitive and is led by players such as Reckitt Benckiser Group plc and Shiseido Company, Limited
Canadean’s Consumer and Market Insights report on the Skincare market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands during 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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