Consumer and Market Insights: Skincare in Italy
The Italy’s Skincare market is forecast to register growth in value as well as volume terms during 2015-2020. The Facial Care category will have the largest volume share as well as projected to witness fastest growth during 2015-2020. Products derived from natural and organic ingredients have become a popular trend in the Italian Skincare market as female shoppers consider that a beauty product marketed as chemical-free or natural is more trustworthy. Coming years will see the trend of Halal certified Skincare products, which is more pronounced in Asian countries, slowly moving to Italy.
Among all five Skincare categories analyzed, the Facial Care is the leading value category with 70.6% share by value in the Italian Skincare market.
Purchasing behavior of the Italian Consumers remains unchanged in the Skincare market due to low inflation.
Beiersdorf AG and L’Oreal Group are the market leaders in the Skincare market.
Health & Beauty Stores is the leading distribution channel of Skincare products in Italy.
Fresh, Natural & Pure and Simplicity are the leading consumer trends driving the Italian Skincare market.
Demand of private label Skincare products will gain momentum in the future.
Canadean’s Consumer and Market Insights report on the Skincare market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others
Consumer level trends: Top four consumer trends which influence Skincare products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Skincare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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