Consumer and Market Insights: Skincare in Hungary
Strong economic growth and a large base of young population with rising disposable income will create new growth opportunities in the consumer packaged goods market in Hungary. The market is led by Facial Care category which will also register fastest growth during 2015-2020. Nivea is the leading brand in the Skincare market.
Hungarian Skin Care market is forecast to register marginally higher growth in value as well as volume terms during 2015-2020.
Buying behaviour of the Hungarian Consumers is inclined toward value for money products in the Skincare market.
Rigid Plastics is the most commonly used packaging material which accounts for 45.2% of market share in the Skincare market in Hungary.
Hypermarkets & Supermarkets is the leading distribution channel which occupies more than half of the share in the Hungarian Skincare market.
Canadean’s Consumer and Market Insights report on the Skincare market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, Paper & Board and others; container data for: Bottle, Tube, Jar, Tub and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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