Consumer and Market Insights: Skincare in Belgium
Improving economic conditions in Belgium supported by low inflation rates will create new growth opportunities in the consumer packaged goods market. The Skincare market in Belgium will register higher growth in value terms during 2015-2020 compared to 2010-2015. Facial Care is the largest category and will register fastest growth in both value and volume terms during 2015-2020.
Among all five categories analyzed, the Facial Care is the leading value category with 58.4% share by value in Belgium’s Skincare market.
Buying behaviour of the Belgian consumers is inclined toward value for money products in the Skincare market.
Beiersdorf AG and L'Oréal Group are the market leaders in Belgium’s Skincare market.
Hypermarkets & Supermarkets is the leading distribution channel in Belgium’s Skincare market.
Canadean’s Consumer and Market Insights report on the Skincare market in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Tube, Bottle, Tub, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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